Toy Trends of 2024: Gift Guide to the Biggest Toys This Holiday Season

The holiday season is right around the corner, which means it's time to start thinking about gifts for the kids. Each year brings a new batch of hot toys that are sure to be on every child's wish list. To help you get a head start on your holiday shopping, here are some of the top toys expected to be popular gifts this year.

Lego Star Wars Helmet Collection

Lego continues to be a top-selling toy brand year after year. This holiday season, one of their most anticipated new sets is the Lego Star Wars Helmet Collection. This collectible set allows kids to build helmets of famous Star Wars characters like Boba Fett, Darth Vader, Clone Trooper, and Stormtrooper. Each helmet is highly detailed and brings the iconic Star Wars characters to life in Lego form. Whether your child is a longtime Star Wars fan or just starting to get into the franchise, this creative building set will provide hours of entertainment.

Retailing around $60, you can find it at most major retailers or event save more with coupon codes/ deals from websites like Couponxoo, Couponupto, Retailmenot, etc.

Ryan's World Giant Mystery Egg

Ryan, the star of the hugely popular Ryan's World YouTube channel has expanded into the toy aisle. One of his hottest new toys is the Ryan's World Giant Mystery Egg. Similar in concept to Kinder Surprise eggs, these giant eggs contain all sorts of surprises inside related to Ryan's World characters and themes. Kids love the thrill of unboxing the mystery toys and items hidden within. With over 24 billion views on YouTube, Ryan has amassed a huge fan following among young kids. This new toy line allows his young fans to bring more of Ryan's magical world into their own homes and play. Retailing around $30, check Ryan's official website or save more with Amazon coupon code to get this hottest toy of this season.

LOL Surprise OMG Dolls

LOL Surprise dolls continue to be one of the most sought after toys for girls. The new LOL OMG dolls take the collectible doll surprise to the next level. These ultra-glam dolls feature wild hair colors, premium fashions and tons of accessories. What's even more exciting is that each doll can be leveled up with codes for a virtual identity. Scan their exclusive QR codes for music videos, stories and more fun in the LOL Surprise app.

Retailing around $15 per doll, kids and parents will enjoy unwrapping these collectible figures to discover who's inside. As the newest edition to the LOL doll line, the OMG series is sure to be high on many gift lists this year.

Frozen 2 Dolls & Playsets

With the release of Frozen 2 in theaters this November, all things Frozen will be hot this holiday season. New dolls, playsets, and other toys based on the sequel are already starting to roll out. Some top picks include the 12-inch Elsa and Anna sister dolls featuring flowing gowns and likenesses to the animated films. Also popular will likely be the Arendelle Castle Playset kids can recreate magical scenes from the movies. Younger Frozen fans will also enjoy soft plush dolls of characters like Olaf and toys from the Disney Frozen 2 Ultimate Arendelle Castle Playset, which includes figurines and the whole kingdom of Arendelle. These new items will allow children to continue the Frozen adventures through creative play.

Paw Patrol Movie Toys

Paw Patrol is one of the most popular preschool series on television. This year, they are taking their rescue mission to the big screen with the release of Paw Patrol: The Movie. In anticipation of the film, many new Paw Patrol toys have been released this season including all-new 12-inch figurines of the Paw Patrol pups in their movie costumes. Other top choices are the transforming vehicles from the movie including the new Lookout Tower and transforming fire truck. Younger Paw Patrol fans will also enjoy new plush pups, storybooks, and playsets related to the film's storylines and themes. With the movie's release this August, Paw Patrol toys are sure to top many wish lists from toddlers to young elementary schoolers.

Beyblades Burst Surge Battle Sets

Beyblades have been a perennial favorite among school-aged boys for years and the brand continues to evolve. The new Beyblade Burst Surge series takes competitive battling to new heights. Topping many gift guides this year will likely be new launchers, beystadiums and battle sets from the latest Surge line. Some top options include the Dual Pack Battle Set featuring two new beyblades and a compact 4-section stadium. Adventure battle sets are also great options, providing arena obstacles and portable battle stations along with bursting tops.

Retailing $10-30 depending on set, look for assortments at Target, Walmart, Amazon or the Paw Patrol website and be on the lookout for bundles with movie tickets or other bundled deals.

Cool Maker Kits

This holiday season, cool DIY maker kits are topping many wish lists. These creative building sets provide introductory lessons in coding, engineering and more while allowing kids to design and craft fun finished projects. Kano Computer Kit allows kids to actually build their own laptop or tablet and learn coding through creative challenge games. Sphero Mini Robotic Ball is a programmable rolling ball that kids can drive around or program it to complete simple tasks. Other options include Little Bits kits for making inventions like motorized dance floors or Makey Makey invention kits for turning everyday objects into touchpads. Retailing $50-150 depending on kit, these educational toys encourage hands-on learning in a low-pressure way while developing problem-solving skills. You can check the product websites, Amazon, Target or educational toy stores for bundle discounts.

Nintendo Switch & Games

The Nintendo Switch continues to be a top gaming console offering both home and portable play. This year it remains a very popular gift option, especially paired with top gaming franchises. Some great Switch bundles to consider include packages with top-rated games like Mario Kart 8 Deluxe, Super Smash Bros. Ultimate or The Legend of Zelda: Breath of the Wild. The Switch Lite released this year as a lower-priced portable-only option is also a hot item. For younger gamers, try Mario & Sonic at the Olympic Games Tokyo 2020 or new titles featuring beloved characters like Pokemon or Skylanders. With a huge library of family-friendly games, the Switch provides endless interactive entertainment for all ages.

Dolls & Plush Toys

Classic doll and plush toys remain a staple of many holiday wish lists. Some options to consider include the ever-popular American Girl dolls allowing girls to bring their favorite historical characters home. For preschoolers, new plush friends from popular shows are always a hit like Big Bird, Blues Clues, Puppy Dog Pals or TROLLS dolls.

Disney fans will enjoy cuddly Mickey and friends plush or new dolls from their favorite Princess, Frozen, or Toy Story characters. For creative open-ended play, toys like L.O.L. Surprise dolls or Shopkins provide collecting and imaginative adventures. Prices vary but these snuggly companions make thoughtful stocking stuffers and gifts any child would love.

So whether you're shopping for toddlers, grade-schoolers or tweens, hopefully this guide has provided some top toys that are sure to delight both kids and their gift-givers this holiday season. Happy hunting and best of luck crossing everything off your holiday lists! Be sure to check back as the season progresses for any new hot toys that emerge as the must-have gifts of the year.