Under-Eye Blush Is the Cutest Makeup Trend You’re About to Fall in Love With

Move over, traditional cheek blush — there's a new way to wear color, and it's taking over TikTok, K-beauty, and high-fashion runways alike. Introducing the under-eye blush look: a soft, dreamy way to add a flush of color just beneath the eyes for a youthful, slightly sun-kissed, and irresistibly cute vibe.

Popularized by Korean and Japanese beauty communities, this trend blurs the lines between blush and eye makeup. The result? A playful yet ethereal effect that brightens your whole face.

Attention-Seeking 3D Blush Palette

Discover the award-winning blush palette that delivers a beautiful, multi-dimensional flush to the cheeks. The ultra-pigmented shades blend seamlessly for a customizable, show-stopping look.

Blush Under Eyes to Hide Dark Circles

Master this genius makeup hack to conceal dark circles and create a naturally radiant, lifted look. Achieve a flawless, brightened complexion with this easy-to-follow technique.

Hydrating Lip & Cheek Balm

Enjoy the benefits of this multi-use balm that delivers a healthy, glowing flush to both the lips and cheeks. The nourishing formula blends seamlessly for a customizable, monochromatic look.

Pillow-Soft Blush Texture

Indulge in a blush with a unique cushiony texture that leaves a matte, seamless flush on the cheeks. Infused with skin-loving ingredients, this formula blends effortlessly for a flawless, radiant look.

Buildable Liquid Blush

Discover this weightless liquid blush that delivers a fresh, healthy glow. The hydrating formula blends seamlessly and layers beautifully without disturbing the rest of your makeup.

Heavy Blush Draping Technique

Achieve a bold, sculpted blush look with this expert draping technique. Follow along to master the application and placement for a striking, high-impact flush.

Cool-Toned Liquid Blush

Enhance your complexion with this buildable liquid blush in a flattering cool-toned pink shade. The hydrating formula blends seamlessly for a fresh, youthful flush.